7:17pm, Mon, 6/September/2010

On Air Now

THE FORGOTTEN 45's

On Air Today

12:00am		Night Coach
5:30am		Monday Breakfast
8:30am		Good Morning Monday
12:00pm		Monday's Uplift
4:00pm		Drive Time
6:00pm		The Sounds of Susan
7:00pm		The Forgotten 45's
10:00pm		New and Blue

Local Radio Advertising - cost effective

Now is the time to advertise

It's not the time to pull back on promotion - its the time to step up - but make sure you're spending wisely. 

More businesses are challenging their promotional spending in these times - reasoning that they should spend the money where their customers are.  Local media for local businesses.

There is no point in a Hawkesbury business advertising to a listener in Bondi on tv or metropolitan commercial radio if they're unlikely to travel all the way to the Hawkebury to buy the product or use the service.

It's quite possible that half the expenditure spent locally could have twice the impact or more because more of the people hearing the ad would be potential customers.

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